Social Media Lingo

aggregator A website or feed that amasses content from other sources and assembles it in a form digestible to its users.

app Short for application. A program that runs inside another service. Many cellphones allowapplications to be downloaded to expand their functions. App is acceptable on first reference. Explain the term in the body of the story.

avatar A version of yourself that you put forward in an online or video game setting. Sometimes bears a strong resemblance to the user; at other times, it is used to act out fantasies of a wished-for identity.

blog A website where short entries are usually (but not always) presented in reverse chronological order, with the newest entry first. Can be news, commentary, photos, video or any combination of the above and other items. An update to a blog is a blog post orblog entry. Blogs can also be distributed outside the website context via RSS feed.

check in (v.), check-in (n. and adj.) When using a location-based social networking tool, such as Foursquare, the act of sharing a location via a mobile device.

crowdsourcing The practice of asking a large collection of individuals online to help gather information or produce ideas. Twitter is one common platform used for crowdsourcing. A blogger or journalist might crowdsource ideas for his or her writing, or a company might crowdsource a commercial from amateur video submissions.

download To get information from another server or computer.

emoticon A typographical cartoon or symbol generally used to indicate mood or appearance, as 🙂 and often looked at sideways. Also known as smileys.

friend, follow, like Acceptable as both nouns and verbs. Actions by which users connect to other users on social networks. Friend and like (formerly fan) are typically used on Facebook, while Twitter users follow and have followers.

geotagging The act of adding geographical metadata to pieces of media or social media updates. A geotagged photo would indicate the latitude and longitude of the location the photo was taken. A geotagged tweet would also indicate latitude and longitude, or a more general location, for example, Carolina Beach, N.C.

handle A self-selected, public-facing username on a social network, particularly Twitter. May be used interchangeably with username

hashtag The use of a number sign (#) in a tweet to convey the subject a user is writing about so that it can be indexed and accessed in other users’ feeds. If someone is writing about the Super Bowl, for example, the use of #superbowl could be an appropriate hashtag. No space is used between the hashtag and the accompanying search term.

keywords Terms used to define an online search or embed in a file so that it becomes searchable.

link shortener Tools that allow users to shorten a longer URL to make it easier to share. and TinyURL are two link shorteners.

mashup A combination of two or more pieces of content or media to create something new. For example, a video that blends audio from a song with footage from several movies to build a new storyline.

mention On Twitter, an @mention tags an account in a tweet someone else is publishing. It often appears in place of the actual name.

metadata Data about data. Examples of metadata include descriptors indicating when information was created, by whom and in what format. Do not use in a story without an explanation of what information is being revealed in a given set of metadata: Investigators determined that Johnson wrote the document by analyzing its metadata, which indicated that it had been saved on his computer.

reply On Twitter, an @reply is a common technique to speak to other people directly. A tweet that begins with @username can only be seen by people that follow both parties, though it can still be viewed on an individual’s profile page.

retweet The practice, on Twitter, of forwarding a message or link from someone else to your followers. Spelled out in all references, though common usage on Twitter abbreviates to RT.

RSS An abbreviation for Really Simple Syndication. A protocol for subscribing to and distributing feeds that notify people of new entries on news sites, blogs, podcasts or other online information sources. Also RSS feed. RSS is acceptable in all references.

social media optimization Any of a number of methods, mostly informal, used to ensure that online content is shared on social networks, thus increasing click-through traffic to the originating website. SMO is acceptable on second reference.

social networks Online networks such as Facebook or Twitter where people share personal and professional information and content, and connect with friends and colleagues.

status update A short string of words used on social networks to alert followers to a user’s recent activities or point them to something of interest.

tag To identify someone or something in a post someone else is publishing. Photos are often tagged to identify people and objects in them.

trending Used to indicate that a particular topic is getting a lot of attention on a social network, typically Twitter. Often used as a verb. Do not use without context and explanation. The topic of the Oscars is trending on Twitter today.

unfollow To remove an account from the list of accounts that populate a feed, usually on Twitter. Note that unfollowing on Twitter is a one-way action: I may unfollow you, but you may continue to follow me.

user interface The features of a device, program or website that enable control by a human. UI is acceptable on second reference.

widget A small module with a specific purpose that appears on a website, desktop or other interface and allows access to content or functions.

via apstylebook

Hints and Tips For New Bloggers

Tips of the Day 2.21.12

This goes for bloggingTwitter, and Facebook….

Follow, follow, follow! Not only is this the best way to GET followers but it’s the best way to learn new tips and tricks and to engage in conversation, but as I’ve said before, it’s about quality not quantity. Follow people you find interesting and who you will learn the most from.

We often neglect to follow other bloggers. It’s a great way to create a group of friends in the same industry. WordPress users, take advantage of that toolbar you have at the top of your page. I’ve re-blogged some of the best articles that way!

Don’t forget to “LIKE” pages you find interesting and think your fans would find interesting on Facebook, as well. Don’t think of it as competition, think of it as sharing your excellent taste and hopefully getting the same type of followers as your favorite brand.

Things you should know…

  • Facebook isn’t supposed to be used by kids under 13, but about 7.5 million kids under 13 in the United States are on Facebook (Consumer Reports, 2010)
  • Facebook is a huge part of many teens’ lives. They use it to keep up with their friends’ activities, play games, chat, post photos — even do homework. And while public sharing always carries some safety and privacy risks (more on that below), with good judgment and strict privacy settings, Facebook can be used safely.
  • You can help your teen use Facebook safely by explaining the importance of setting strict privacy controls, using smart judgment about what they choose to post, behaving appropriately, and understanding that anything they put online can potentially be misused.

via common sense media

Some safety practices your teens should be using when setting up their Facebook page:

  • Make sure your teens set their privacy to “Friends Only”, so no predators can view their page.
  • Either do not allow others to tag your teen on photo’s and video’s or pre-approve the tag.
  • Set up notifications so your teen knows when they are mentioned in a comment, or status.
  • Never let your teen post their location or when you will be away from home leaving your teens unsupervised.
  • Never let your teen post questionable pictures. “When in doubt take it out”
  • Parents who have Facebook pages should follower their teens and or set up a page to follow them.



How to set up Skype

The easiest and most efficient way to work with clients who I can’t meet with one-on-one is through Skype. I urge all of my clients to down load the free software to their computers and set it up. Video-to video calls are free and other services are extremely cheap. There are other services such as, GoogleTalk/Chat and iChat for Mac that can be used as well but Skype seems to be the most universal and easiest to use. Here is a short tutorial on how to set it up.

This is a great tutorial on how to share your screen and sending and receiving files.

Tip of the Day: 2.14.12

Go for quality not quantity. Twitter isn’t a numbers game. The more people who follow you won’t mean anything if 90 percent of them are spambots. Do not fall for the “I Follow Back” gimmick that’s so popular now. If they aren’t engaging in conversation chances are they aren’t reading your tweets. What good is using twitter if none of your followers are either; 1. real followers or 2. have no interest in your product.

Follow people you want to follow; People who have a product you believe in and follow REAL people. If you start gathering a fan base follow them back and engage talk to them on Twitter. Answer their questions, ask questions, give advice, etc… The more people find you approachable, the more followers you will attract.

Tip of the Day 2.12.12.

Always try to include a picture into a post. Your readers like visuals. It breaks up the monotonous of a full-page of just…